THIS IS JO

*creative rambling*

Follow me @Jo_Schuemann

This #WWF Snapchat campaign hits the cord! The #LastSelfie campaign used SnapChat to show endangered species of wild life vanish from users screens with the 10 second countdown that SnapChat is famous for.

The Google Self-Driving Car Project opens up soo many opportunities. #TheFirstStepIsDone #Google #KeepGoing

This is such a thoughtful idea. Beautiful and moving piece of work for the homeless in Spain, turning their handwriting typically only used to write on cardboard for donations, into new fonts that can be bought online by brands and agencies around the world.

Love OK GO’s video of ‘The writing’s on the wall’. They are as much branded viral content as they are great music videos.

 

No wonder it picked up the 2014 Cannes Lions Innovation Grand Prix. This is seriously cool! #KineticFacadeShowsGiant3DSelfies

 

#Cannes future lions winners. #GreatIdea #IBM

McDonald’s World Cup Ad - Apparently people are lovin’ it. Do you?

#CarsThatFeel Nice idea from Toyota and Soap Creative to give cars some soul. Interesting to see mapping technology applied from the inside, rather onto an object. 

Vivid Sydney is a unique annual event of light, music and ideas.  Toyota and Soap Creative brought an interesting twist to the festival with an interactive installation that explores the relationship people can have with cars.

OBI pushes ads for DIY stores beyond showing paint, saws or hammers by advertising more beautiful homes. #CannesWinner #GermanAdvertising

They think it’s just a meeting but it is their own funeral. This is an extreme method to stop scorcher. #BelgianTransportInstitute

Interesting way to hammer home the texting/driving issue during a movie theatre ad. #Eyesontheroad

Second World War in Google Street view via guardian #WW2 #ImpressiveCombination