THIS IS JO

*creative rambling*

Follow me @Jo_Schuemann

This is amazing! A very smart beer from Heineken. #TribalDDBAmsterdamforHeineken

I love this prototype from Tribal DDB Amsterdam for Heineken.  By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’. Nice to see that creative technology is really at the centre of the product experience and not just something extra on top.  Heineken Ignite turns the bottle into an interface for a more socially connected drinking experience between people and the club.  The bottle literally lights up when people clink any two together for a “cheers”.  It sparks when they take a sip, and goes to sleep when left untouched. 

1000 virtual stores - well done Ogilvy China.

 The Chinese online grocer Yihaodian (translated as shop number one) set himself an ambitious target: Set up shops all over China, overtake the competitors and even stake a claim in the Forbidden City in Beijing. Virtual Reality and a 50% discount on all good purchased in the digital shops helped them achieve this.

New Adidas Y-3 Spring/Summer collection. Nice one! #audiovisualremixer

Adidas is showcasing their exclusive Y-3 Spring/Summer 2013 collection with an audio visual remixer that filmmakers as well as fashionista can enjoy

Nice! The BA Ticket Giveaway. Great to see so many people smile. :) #BA #freetickets  #BBHLondon

A full-fledged flight simulator available to Victoria St commuters, offering the opportunity to win a trip to seven sunny locations by landing a Boeing 777 correctly on an airport of that destination.

Pretty tricky but many won free tix. Cool experiential thingy that obviously got loads of exposure due to its place at Victoria Station.

Not sure if I’ve posted this already but the idea is just too good to not post it twice. A very smart way to support Gothenburg’s street newspaper, Faktum. #faktumhotel #helpinghomelesspeople #niceidea

Spielbergs new masterpiece Obama. #niceone Thanks to Daniel Day Lewis’ amazing method acting skills and the White House playing their part, we are very much looking forward to the release date of OBAMA – the movie.

Window shopping with bpost. Next time you walk through Brussels you might see a curious version of online window shopping. This LIVE WEBSHOP, temporarily set up to promote the Belgian postal service bpost, proved very popular. Demonstrating their expertise in delivering online purchases, bpost sold a wide range of popular products and delivered them right there and then.

Ever wanted to control the movement of your GIFs? There you go! Quite funny. http://gifctrl.com/deb

Ever wanted to control the movement of your GIFs? There you go! Quite funny. http://gifctrl.com/deb

In case anyone is interested to become Iron Man 3, here are the costs upfront. http://www.heyuguys.co.uk/images/2013/04/Iron-Man-3-Infographic.jpg

In case anyone is interested to become Iron Man 3, here are the costs upfront. http://www.heyuguys.co.uk/images/2013/04/Iron-Man-3-Infographic.jpg

Nice one! The touch over the internet…now possible with durex. Fundawear from Durex allows touch to be transferred over the internet. 

zoescaman:

Coke launch ‘The AAH Effect’ - 61 separate web/mobile experiences

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, “snackable” digital experiences that center on mobile consumption over desktops.

The beverage firm today unveiled “The AHH Effect” initiative with agency partner Wieden + Kennedy that will eventually include 61 digital games and other content based on their recent research.

Pio Schunker, svp of integrated marketing communications at Coca-Cola North America, put the effort into historical perspective for the brand this morning during an online presentation. “Very importantly, this is going to mark the first all-digital campaign by Coca-Cola,” he said. “And critically, this signals a whole new way in which we’ve decided to create marketing content.”

Seventeen digital experiences, such as games called “Ice Toss” and “Guide the Bubble,” are live today via dedicated sites that involve images that could be described as interesting if not random or even psychedelic.

Schunker explained, “We will be refreshing these (eventual) 61 experiences and optimizing them throughout the year as well as in the future in a way that we hope will continuously tap into a teen’s desire for discovery, constant stimulation, novelty as well as recognition.”

A digital interactive spandex installation reacting on depth in sound and visual. That’s awesome. (via dashperiod)

hahamagartconnect:

ORLY GENDER - Red, Yellow and Blue

Madison Square Park Conservatory Square Art is installing Orly Gender’s trademark hand knotted nautical rope in Madison Square Park in waves of Red, Yellow and Blue - ”1.4 million feet of rope—the total length equating to nearly 20 times the length of Manhattan—covered in over 3,000 gallons of paint, and weighing over an astounding 100,000 pounds”!

Gender is using installation to create an interaction between the public and her art. The rope sections off and creates a new landscape in hopes that you will find and explore/navigate these spaces.

It’ll be there in all it’s glory until September 8th, 2013 until it gets shipped off to Boston, marking the first of Mad. Sq. Art’s commissions to travel.

image credits: red/mccartney, blue/gabonghi, yellow/james_groeling

The evian babies are back and still as cool as usual. Connecting with our inner child. #Evian #funny