This is amazing! A very smart beer from Heineken. #TribalDDBAmsterdamforHeineken
I love this prototype from Tribal DDB Amsterdam for Heineken. By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’. Nice to see that creative technology is really at the centre of the product experience and not just something extra on top. Heineken Ignite turns the bottle into an interface for a more socially connected drinking experience between people and the club. The bottle literally lights up when people clink any two together for a “cheers”. It sparks when they take a sip, and goes to sleep when left untouched.