THIS IS JO

*creative rambling*

Follow me @Jo_Schuemann

One scanner + one barcode on a guidebook = a perfect ad for British Airways! #niceidea #BA

Mondays can be good…I can just agree because it’s Tuesday. #Starbuckscampagne #discountedlatte

Funny to see how the UK and Germany executed the same campaign with two completely opposite approaches: a new life as a couple vs a new life as single. #Ikea

http://youtu.be/wkGDKjMx3T0

Beautiful video greeting card by Paris agency. French advertising giant Havas Worldwide Paris is wishing us the best for 2013. This time no technology, only inspiration.

Start your Tuesday morning with a smile. #Don’tbebeige #funny

How to get the most out of Audi sponsoring two of the best football teams in the world, Real Madrid and FC Barcelona?

Another awesome idea from Google. http://www.creativesandbox.com/guidebook

The Digital Creativity Guidebook is a 3D pop-up book presenting the advertising opportunities with Google products. It is built on a custom 3D engine using only Javascript, HTML5 and CSS3.

Just 4% of women describe themselves as beautiful. Dove wanted to change that with an amazing campagne. #Admakeover #Dove Let consumers control the advertising they see!

The new WWF iPAd app ‘Together’ looks amazing. So does the trailer. Well done @AKQA

Nike’s latest visual eye candy. I don’t like Cristiano Ronaldo but this is gooood!

(via helloyoucreatives)

I’m lovin’ it. TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal, showing them where their food has come from. This app uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. It’s a nice way to get customers to interact with the brand and to let them find out more about the produce used in Macca’s meals.


It’s a surreal world we’re living in. Great photography by Thomas Berbey, who works with pre planned double exposures to create rather stunning art work. (via dashperiod )

It’s a surreal world we’re living in. Great photography by Thomas Berbey, who works with pre planned double exposures to create rather stunning art work. (via dashperiod )

Here’s a cool execution from BMW. They came up with the idea of the BMW iWindow to show the world what the future of driving could look like in New York.

Using digital projection and motion detection technology they projected concept cars in real-time on a giant window. The cars were made to look like the real, future reflections of the cars passing by on 6th avenue, NY. In one week the window transformed 248,000 cars into BMWi concept cars which would be enough to save commuters over $493 million in fuel. Love this innovative way to showcase the cars of the future!

That’s how it works in bed with Clooney. Amusing game of musical chairs with the typical self-ironic Clooney-manner.#CasamigosTequila

Actually this spot should make aware of the danger of excessive alcohol consumption but my question is: Where do I get this alcohol and how much do I have to drink to achieve those results?