This is brilliant: The Art of Sushi - laser cut design nori.Okay, I am not a big fan of Sushi but it looks good, don’t you think?
Product innovation meets branding in this incredible project made in Japan. IS&BBDO has created a series of laser-cut seaweed for rolling sushi. The client is Umino Seaweed Shop, who is now selling five designs inspired to elements of the Japanese symbolism like, for example, cherry blossoms and tortoise shells.
IS&BBDO selected designs with the idea of conveying the classic brand heritage and a positive hope for the future, so that customers could sense the brand values and feel more optimistic when seeing the Umino Seaweed nori. The project recently won the Best of Show Design Award at Adfest in Thailand.