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*creative rambling*

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How Target took over Fashion Week with a 25ft puppet

I love this creative way in to promote the Missoni for Target collaboration.  As I started to watch the casestudy  I thought “Oh no, here we go, the creation of another fake mysterious online personality…” — but instead Mother New York delights us with a 25ft blogging, tweeting puppet who made a larger than life impression in New York during fashion week.  Watch the video and meet Little Marina and learn about her adventures in New York.

  1. suongir reblogged this from hallojo
  2. doyoulike reblogged this from berniewatt and added:
    How Target took over Fashion Week with a 25ft puppet I love this creative way in to promote the Missoni for Target...
  3. berniewatt reblogged this from hallojo and added:
    This idea is a bit of a ripoff of a ripoff. The original is done in Italy annually. The ripoff of that was done by JWT...
  4. hallojo posted this