The Big Beckham Surprise.
Adidas has recently created two similarly cool retail activations in Amsterdam and London, surprising shoppers with guest appearances by popular football players. In both cities, fans were in (positive) shock, making for some entertaining videos.
A photo booth was installed in a shopping mall in East London to allow British fans to have their photos taken, showing their support the team. The surprise: football superstar David Beckham suddenly peeking around the corner of the booth, joining the photo op with the fans.