*creative rambling*

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Mind the Gap - Ikea

Ambient marketing meets urban landscaping in this IKEA’s project made in Japan. The Swedish brand took over the streets of Harajuku in Tokyo or, better, the gaps between the buildings in Harajuku, to display pieces of its furniture collection and prove that they can fit everywhere and enrich even the smallest living spaces.

The project is called IKEA Sukima Gallery, and on the dedicated website you can find the images of this exhibition en plain air.