Rick Fantasy Football.
The perfect TVC for fantasy football fans. Monday morning is too early to show your pride. Monday Night Football is they key game you cannot miss and it’s gonna be broadcasted on ESPN. Take note and stop day dreaming until that game is over.
Very nice work by Wieden + Kennedy NYC, even if the VO and creative trigger of the ripple effect it reminds me a bit (or maybe more than a bit) of the DirectTV commercials.