The Happiness Table by Coca Cola.
A staged ambient marketing activation becomes a nice online commercial. It’s not the first time, and it’s not the best example we’ve seen, but the Coca-Cola Happiness Table project is still worth sharing. An improvised fine dinner served in a small square in Naples, great food and plenty of bottles of Coke to celebrate the beauty and importance of dining together. A bit too stereotyped for my Italian taste, but still pretty heart-warming as those old Coke Xmas commercials.
The initiative also includes a Facebook application that helps you sending cheesy video dinner invites to your friends.